The athletic departments of colleges and universities have long been in an “arms race” to attract top ranked recruits. From stunning stadiums that rival professional arenas, to high-tech locker rooms outfitted with digital displays, to work-out facilities stacked with the latest equipment, many athletic departments spare no expense in the hopes of signing coveted football, basketball, and other star student-athletes to their rosters.

But how do colleges get prospective students that aren’t athletes to enroll in their schools over competing institutions? Using similar tactics, it seems. There is a wave of institutions making campuses more desirable by building brand new facilities or modernizing older buildings with next-generation upgrades. While athletic departments typically benefit from charitable alumni boosters who write large checks to support their favorite teams, other departments usually have limited funds, and must provide enhancements that woo prospective students but don’t break the bank. Clarus™ glassboards meet this need with their superior design and durability.

Traditional chalkboards and whiteboards look outdated in today’s lecture halls and campus spaces. University administrators are replacing these antiques with attractive glass writing surfaces that are the very definition of modernity. The aesthetic beauty of glass can help draw students to campus, appealing to those who might otherwise choose online study. While glassboards require a larger upfront cost, they perform better than whiteboards over time to deliver a lower total cost of ownership.

Whiteboards are like the disposable razors of writing surfaces. They are cheap to buy, but must be replaced constantly. When a gentleman gets a proper shave at a barbershop, the professional groomer uses a premium straight edge razor that can cost hundreds of dollars. It delivers a closer, more precise shave, and the blade lasts indefinitely – only requiring sharpening with a piece of leather. A glassboard is like the straight edge razor. It can withstand 6500 lbs. of stress¹ and never stains, so it doesn’t need replacing due to unsightly blemishes. In fact, 70% of whiteboards are replaced because of discoloration, usually every 4-6 years². Glassboards aren’t porous enough to trap ink so they wipe away completely. Because of their durability, a Clarus glassboard has never needed replacing due to random breakage. Like the straight edge razor, a Clarus glassboard is the smarter long-term investment.

Clarus glassboards offer unmatched aesthetic beauty and make campus spaces more attractive to prospective students. While the initial expenditure is higher than that of whiteboards, they deliver a lower total cost of ownership when it comes to maintenance, installation, take-down and transport, shipping and lead time, and replacement expense³. Glassboards help universities brand themselves as cutting-edge, technology-centric institutions; and they can even be customized with school colors and logos to enhance school pride.

To learn more about how glassboards modernize a school campus to entice top talent without busting budgets, visit our education forum.